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One vote separated ‘HEART: Flatline to Finish Line’ and ‘Spirit/Will/Loss’ from winning the West Coast Documentary and Reality Conference’s Pitchfest on September 12 in Culver City, Calif.

Seattle, WA, September 13, 2012

Seattle based, Ironheart Productions’ feature-length documentary film, HEART: Flatline to Finish Line, had the audience in tears on Wednesday as Director, David Watkins and Co-Producer, Ellen Charnley took to the stage and told studio executives the story of taking cardiac patients (including themselves) who have knocked on death’s door to the finish line of the Ironman®. Triathlon.

“This movie is about ‘strength’,” said Watkins. “Not defining it by how far one pushes their limits before they break, but redefining strength to be how far someone can go after they’ve already been broken.”
Along with a theater filled with industry professionals at Culver City’s Pacific Theater 12, Pitchfest had an American Idol®. style panel that comprised of top industry executives and decision makers from networks such as Travel Channel®., Discovery Channel®. and A&E.

“We were overwhelmed with the positive feedback received and feel stronger than ever that our story needs to be told,” said Charnley.  “In many ways, we’ve already won.  Getting validation that what we are doing touches so many lives, and brings inspiration to others gives us the confidence to make our film one that is sure to be a classic.”

The international pool of Pitchfest applicants, competing for the largest winner’s check in the pitch competition’s three-year history, had short-listed 12 of the most promising documentaries and reality-based programs as finalists.  Each was given a set time to show a trailer of their project and pitch to the panel and audience about their film. “The first and second place finishers were both great and deserved recognition, and I think it’s astonishing that the difference was only one vote,” said Chuck Braverman, Co-Founder of WESTDOC and Academy Award®-nominated Producer/Director. “This is unprecedented.”  He later spoke with Watkins and Charnley and expressed his congratulations and predicted their film to have great success.

“We’re extremely proud of the track record that our previous PitchFest competitions have produced, especially since both the 2009 and 2010 winners have blossomed into feature-length documentary films running in theaters right now and throughout the summer,” adds Richard Propper, Distribution Executive and Managing Partner of WESTDOC.

The winner, ‘Spirit/Will/Loss’, a film by Erinnisse Heuer, follows a number of artists who went through a life-altering experience (e.g. chronic disease, loss of eyesight, paralysis, brain damage…) and yet despite all odds they kept on creating, kept on going.  Heuer, is a seasoned editor in television and film, and has credits with TLC, History Channel, Oxygen, Food Network and Travel Channel.  “We are thrilled for Erinnisse and are honored to be considered in the same league with her,” said Watkins.  “Both films capture overcoming adversity and living life to its fullest potential”. Erinnisse walked away with a $10,000 check from The Gilbert Group at Merrill Lynch Wealth Management-Bank of America, as well as other sponsor prizes.

Watkins and Charnley didn’t walk away empty handed.  Lonnie Sill, Director of Film/TV Music for FirstCom Music awarded them a one year All Media License.  With 170,000 tracks of easy to license, high-quality music for film and television, clients like Ironheart Productions can have bragging rights on over 2,700 albums’ worth of the world’s finest music.

“Now, we are focused on completing this movie,” Charnley said, “and need the continued support of our fans and community.”  To finish their project, they need to raise an additional $130,000.  “This will take us through editing and post-production, said Donald Bowman, Co-Producer.  “We are now set up as a non-profit charitable organization through fiscal sponsorship with the International Documentary Association (IDA).  This allows donors to make a tax-deductible donation and help support getting our story out to the masses,” he continued.

If you would like to support the project, please contact Donald Bowman at the email/phone number listed below.

ABOUT HEART: FLATLINE TO FINISH LINE 
What happens when you take complicated cardiac patients who have faced death head on, and put them at the starting line of the world’s toughest endurance race?  They know rock bottom. They’ve been beaten down, chewed up and spit out. Their bodies have ached from doctors ripping open their chest. Their scars are a constant reminder that they were once weak and frail. These individuals have something to prove. To their family, their community, their doctors, and most importantly to themselves. Follow David Watkins as he brings together individuals that clearly break the mold in what defines athletes. They will spend a year training and preparing to meet pain and suffering like never before. The cast is diverse, coming from all corners of the country and all lifestyles. Eight athletes. One goal. Making it to the finish line of Ironman®, a 140.6 mile endurance race that will test their minds, bodies and most importantly, their hearts. They prove that, with a strong mind, and a healthy amount of determination, you can accomplish the impossible. Learn what it means to have heart… an IronHeart.

To learn more about HEART: Flatline to Finish Line

Web: http://flatlinetofinishline.com

Facebook: http://www.facebook.com/HeartFlatlinetoFinishline

Twitter: @heartf2f

Contact:

Donald Bowman, Producer

Donald@flatlinetofinishline.com

224-383-7130

David Watkins, Creator/Director

Dave@flatlinetofinishline.com

425-829-0783

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Pitchfest

IRONHEART PRODUCTIONS ANNOUNCES HEART: FLATLINE TO FINISH LINE AS A FINALIST FOR WESTDOC 2012 CONFERENCE’S PRESTIGIOUS PITCHFEST COMPETITION

SEATTLE, WA (August 29, 2012) — The international pool of PitchFest 2012 applicants, competing for the largest winner’s check in the pitch competition’s three-year history, has selected HEART: Flatline To Finish Line as once of 12 finalists. It was announced on August 28 by Chuck Braverman and Richard Propper, co-founders of WESTDOC: The West Coast Documentary and Reality Conference (Sept. 9-12) in Culver City, Calif.

ABOUT HEART: FLATLINE TO FINISH LINE
What happens when you take complicated cardiac patients who have faced death head on, and put them at the starting line of the world’s toughest endurance race?

They know rock bottom. They’ve been beaten down, chewed up and spit out. Their bodies have ached from doctors ripping open their chest. Their scars are a constant reminder that they were once weak and frail. These individuals have something to prove. To their family, their community, their doctors, and most importantly to themselves.

Follow David Watkins as he brings together individuals that clearly break the mold in what defines athletes. They will spend a year training and preparing to meet pain and suffering like never before. The cast is diverse,coming from all corners of the country and all lifestyles. Eight athletes. One goal. Making it to the finish line of Ironman®, a 140.6 mile endurance race that will test their minds, bodies and most importantly, their hearts. They prove that, with a strong mind, and a healthy amount of determination, you can accomplish the impossible. Learn what it means to have heart… an IronHeart.

“We are absolutely thrilled and honored to be part of such a distinguished group of finalists,” said David Watkins, Creator, Director and cast member of HEART: Flatline to Finish Line. “This is an opportunity we are really looking forward to. WESTDOC provides an incredible venue that will allow us to showcase our film to some of the industry’s top minds.”

David Watkins and Ellen Charnley (Co-producer and cast member) will pitch to network executives and producers on Wednesday 12 September 2012.

To learn more, and how you can help this project make it to the ‘finish line’, visit our website.

ABOUT PITCHFEST
PitchFest is WESTDOC 2012’s climactic all-day event on Wednesday, Sept. 12, where 12 finalists of documentary and reality producers pitch new works in progress directly to funders and network development executives in front of a live audience for potential acquisition, licensing or co-production funding. The pitches include at least three minutes each of video and verbal pitching, not exceeding eight total minutes.

The best pitch of the day, voted on by the audience, will be awarded the third annual “WESTDOC Pitcher Award,” as well as an increased cash prize. Thanks to the generous support of competition sponsor The Gilbert Group at Merrill Lynch Wealth Management-Bank of America, the winning prize money has been raised from $7,500 (2010) to $12,000.

“The PitchFest Committee had a very difficult time picking the top 12, especially when it got down to the last two or three entries,” says co-founder and committee chair Braverman, Academy Award®-nominated producer/director. “Nevertheless, 12 finalists have been selected that we think these are the ones that have the most potential. It should be extremely interesting to see how they are pitched and ultimately evaluated by the panel of experts and judged by the audience.”

The pitches of the 12 finalists will be publicly critiqued and evaluated currently by a 15-member panel of entertainment executives, including. Elizabeth Browde, Veria Living; Dave Davis, PBS-Oregon; Mary Donahue, History; Laura Fleury, A&E; Beth Hoppe, PBS; JT Ladt, National Geographic; Megan Lawrence, WeTV; Melanie Moreau, CMT; David Padrusch, Travel Channel; Amir Shalkhhaill (sp), Agent, WMEE; David Sherman, Agent, WMEE; Adam Steinman, Warner Bros. International Television; Joe Weinstock, Discovery; Brent Zacky, Logo; and Sean Zeid, Agent, Kaplan Stahler. A few remaining panelists will be announced at a later date.

“We’re extremely proud of the track record that our previous PitchFest competitions have produced, especially since both the 2009 and 2010 winners have blossomed into feature-length documentary films running in theaters right now and throughout the summer,” adds Propper, distribution executive and managing partner of WESTDOC. “While the PitchFest winning prize money is greater than it’s ever been, I think what’s more important to these filmmakers is who is going to be there to critique and who they are going to meet. WESTDOC’s PitchFest competition really has proven to be a tremendous and rare opportunity for those who want to take advantage of it.”

ABOUT WESTDOC 2012
WESTDOC: The West Coast Documentary and Reality Conference (Sept. 9-12, 2012) gathers producers and directors of non-fiction/documentary and reality television programming with executives who create such programs. Recognized as the premier conference of its kind on the West Coast, more than 100 industry speakers are expected to participate in the three-day WESTDOC 2012 conference consisting of panels, case studies, social events and exclusive networking sessions. More than 30 panels are planned regarding financing, conceiving and selling a documentary or reality TV one-off or series. Contemporary topics covered also will include distribution models from theatrical presentation to digital platforms.

The list of networks confirmed to participate in WESTDOC 2012 includes: ABC, A&E, Animal Planet, BBC, Bravo, Cooking Channel, CMT, Discovery Channel, DIY Network, Documentary Channel, E! Entertainment Television, ESPN, Food Network, Fox Television Studios, G4, GSN, History Channel, KCET, Lifetime, Logo, MTV, NBC, National Geographic Channel, Nat Geo WILD, OWN, Ovation, Oxygen, PBS SoCaL, Spike TV, Style, Sundance Channel, SyFy, TLC, Travel Channel, truTV, USA Network, Veria Living, VH1, WE TV and YouTube, with more added daily.

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Contact: David Watkins
Office: 425.829.0783
Email: Dave@flatlinetofinishline.comFOR IMMEDIATE RELEASE

Ironheart Productions Unveils Trailer for a Documentary Capturing Cardiac Athletes on an Ironman Journey  ‘HEART: Flatline to Finish Line’

Seattle, WA May 22, 2012- Ironheart Production announced their fundraising campaign on Kickstarter http://www.kickstarter.com/projects/2009167759/heart-flatline-to-finish-line today, to raise funds for their upcoming documentary which follows a diverse group of cardiac survivors from all over the country that have faced death head on, and put them at the starting line of the world’s toughest endurance test, the Ironman Triathlon.  ‘Heart: Flatline to Finish Line,’ was created to raise awareness of heart disease, healthy living and the spirit of the human Ironheart. Today, Ironheart Productions is offering a sneak peak at the documentary, please visit: http://youtu.be/yWfjXvyxmYg  for the full trailer. Once the film is complete, a portion of proceeds will be donated to cardiac related charities that support cardiac research and programs for families and children with cardiac disease.

What happens when you take complicated cardiac survivors, who have faced death head on, and put them at the starting line of the world’s toughest endurance race? They know rock bottom. They’ve been beaten down, chewed up and spit out. Their bodies have ached from doctors ripping open their chest. Their scars are a constant reminder that they were once weak and frail. These individuals have something to prove not only to their family, but also to their community, their doctors, and most importantly to themselves.

Director David Watkins brings together individuals that clearly break the mold in what defines athletes. ‘HEART: Flatline to Finish Line’ will examine a year of training and preparing to meet pain and suffering like never before. Coming from all corners of the country, these athletes will meet together at the starting line to the rest of their lives. Eight athletes, one goal. Making it to the finish line of Ironman, a 140.6 mile endurance race that will test their minds, bodies and most importantly their hearts.

Watkins knows all too well the struggles these athletes have faced.  In 2005, he underwent open-heart surgery to replace his aortic valve. A month following his recovery from surgery, he faced another setback, a stroke which left him temporarily without vision in his left eye. After nearly losing his life, Watkins did the unthinkable; he decided to run in a half marathon. Seven months after running in his first half marathon, he decided to step it up a notch and found himself at the starting line of Ironman Coeur d’Alene. Regardless if he was the last one to finish that day, Watkins wanted to teach his children a valuable lesson, that no matter the circumstances, regardless of what others may say, if you believe in yourself, work hard and stay focused…you can accomplish anything.

Taking his personal struggles and accomplishments to the masses, he founded the Ironheart Racing Team www.ironheartracing.com. In 2012, Watkins reached out to seven cardiac survivors from across the world who are training for their own personal goals. The documentary features their stories, their cardiac struggles and how they use sport and athleticism as a way to stay healthy and inspire others. Many have simply joined to help spread awareness of heart disease and healthy heart living through exercise and competition.

“We can’t finish this documentary without the support of our community,” said David Watkins. “Filming has begun but we need to continue to raise funds to ensure this inspiring story is told from the survivors turned athletes themselves.”

‘Heart: Flatline to Finish Line,’ captures the stories of survivors that have flat lined on the operating table, how they took their first steps following surgery and tells of their triumphant return to the rest of their lives when they embark on their first day of training. This documentary will prove that, with a strong mind, and a healthy amount of determination, you can accomplish the impossible. For Watkins, it’s his final Ironman race. This time the message is simple, “Do what you love and do it with heart”.  Learn what it means to have heart… an Ironheart.

 

For more information, please visit www.flatlinetofinishline.com or contact info@flatlinetofinishline.com.

 

About the Director:

A graduate from Elmhurst College, Chicago and Syracuse University, New York, David Watkins is the North American leader for a large international clinical research organization.  He has over 15 years experience as a strategic business development executive. David brings a depth of expertise to his audience. He has worked with Fortune 500 and start-up companies in the areas of R&D, Business Development and Strategic Growth. David is a certified trainer on behavioral management and organizational change, and has worked with organizations to establish best practice and corporate initiatives/tactics.

About Ironheart Productions LLC:

Ironheart Productions is a limited liability corporation formed in 2012.  Ironheart Productions primary purpose is the creation and distribution of the feature length documentary film; Heart: Flatline to Finish Line.   www.flatlinetofinishline.com

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